Crown Books Opens New Chapter In Old Borders Storefront

Residents who lamented losing a bookstore can take heart: Crown Books will fill the void in the community beginning Tuesday in Rancho Santa Margarita.

Patch asked the question a few months ago what in the storefront that used to be occupied by Borders Books .

Plenty of people wanted another bookstore.

. Employees were busy Sunday stocking books—real, honest-to-goodness books with pages that turn rather than are clicked—in anticipation of a Tuesday opening.

Ward Albright, the operations manager for A&S Booksellers, the company doing business as Crown Books, said the store could open on Monday if it had to, but the extra day will give it a chance to tie up loose ends for owner Andy Weiss of San Diego.

Albright said the discount bookseller doesn't stock bestsellers, but prices are often half what stocked books might be at major chains. Check the video to hear Albright discuss the business, his relations with the city to get the store open, and the difference between Crown, its competitors and the way the book business has changed.

Store hours will be 10-9 on weekdays and Saturday, 11-7 on Sunday.

Shawn Gordon April 02, 2012 at 02:17 PM
This isn't an april fools joke? Crown went bankrupt a long time ago, they use to have an awesome location over where the Wells Fargo is by the closed theatre. I hope this is true, they moved in crazy fast, I guess they got to use all the old shelves, maybe they just bought the old name.
Martin Henderson (Editor) April 02, 2012 at 02:26 PM
Not an April fools joke. The answer is in the video.
Shawn Gordon April 02, 2012 at 02:54 PM
well that is what I get for not watching the last minute :). Very exciting, my family was really bummed when the Borders closed, like many others. We'll certainly be supporting this, but boy, did they sneak in here under the radar, I was just by there last week and didn't notice anything.
Martin Henderson (Editor) April 02, 2012 at 03:17 PM
Patch video -- where every minute counts. ;) RSM has been very fortunate recently with businesses moving in after other businesses left, notably Ciepolis, Crown, Embarcadero, Mi Casa and Bruxie.
Shawn Gordon April 02, 2012 at 03:21 PM
good new tag line :). I know all of those but Ciepolis, what is it and where is it? I like to support the local spots as much as I can.
Sandra Lujan April 02, 2012 at 03:58 PM
There's nothing like the feel and smell of holding a real book, I'm so happy we're getting our own bookstore again!
Lawrence (Larry) McCook April 02, 2012 at 05:25 PM
This is very good news for RSM. Borders was a favorite spot to browse with my youngest son!
Brad McGirr April 02, 2012 at 06:06 PM
It's great to have a bookstore again! Despite some recent unfounded and unsubstantiated rumblings by some that RSM is not a "business friendly" community, this is just one of MANY examples of how attractive the business environment is here in RSM. Just listen to the comments starting at approximately the 3:00 mark in the video. Even in the midst of this depressed economy, the occupancy of the business centers in RSM is on the upswing, with many great businesses opening soon. This is great news!
Tammy Profetto April 02, 2012 at 06:18 PM
A bookstore in place of Borders would be awesome. We will check it out sometime very soon with our daughter.
April Josephson April 02, 2012 at 07:21 PM
I'm glad to have another bookstore. That center filled up rather quickly too. I was impressed with the comments on the video regarding how pro-business our city has been. :-)
Martin Henderson (Editor) April 02, 2012 at 10:07 PM
Cinepolis is a luxury theater that is replacing the old Edwards Theater across from city hall. Do a site search and you'll come up with a couple of different stories about it.
J.P. April 02, 2012 at 11:52 PM
This is great news, I love having a full bookstore near my home. With a new bookstore and a new In-N-Out Burger opening soon too, I couldn't be happier. RSM is truly a great place to live!


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