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Top Stories of 2012: No. 5—Big (and Small) Business Arrives

The business community in Rancho Santa Margarita adds some big names to its pedigree.

Cinépolis. It is the fourth-largest movie theater chain in the world, and as it expands into the United States, it opened its fifth theater in Rancho Santa Margarita.

The Mexico-based chain dumped more than $7 million into renovation, creating a venue that had more in common with a high-end hotel than its predecessor, the Edwards Cinemas 6.

The luxury theater—with tickets upwards of $20—opened Dec. 14, the day after its grand opening, with "The Hobbit: An Unexpected Journey," and did boffo box office out of the gate.

It was part of a year in business that had some vibrant new businesses coming to town, and others moving to different locations. Although a familiar RSM haunt left the city limits, it was not the kind of year for politicians to claim a poor business climate.

But Cinepolis, which hired about 90 employees, wasn't the only big name to open for business in Rancho Santa Margarita. Walmart Neighborhood Market opened over the summer, giving residents another choice besides Ralphs, Albertsons and Pavilions.

The store opened amid plenty of pomp on Aug. 8 with 65 new employees, many of them local residents, and some of its produce grown locally. It was Walmart's second grocery store opening in California—the first opened in Huntington Beach on July 27—as the giant company expands its brand. It moved into the storefront that used to be Circuit City back when electronics stores dotted the landscape.

RSM still doesn't have a big box store—maybe apart from Sears Appliance Showroom—but Cinepolis and Walmart are a couple of big hitters in the neighborhood.

So, too, is Sherwin-Williams Paints, which staged one of the most ambitious grand openings in the city with a barbecue, games, raffles and an opportunity to putt for a Harley-Davidson motorcycle. The Rancho Santa Margarita location is the store's 3,500th, and moved into the space occupied by Dana Party Supplies, which relocated to the Empresa Center near Daily's Sports Grill.

But there were smaller openings that, on the heels of 2011, gave the impression that if the lease is right, RSM is the place to be.

Residents didn't just get a replacement movie theater, they also got a replacement book store. Borders disappeared—like most bookstores—but was replaced by Crown Books. Crown is a bargain operation these days, but there's plenty inside to like. It opened on April 3, about eight months after Borders closed the page on RSM's store as part of its bankruptcy.

Planning commissioners in October gave the OK for Cut Fitness to do business locally, specializing in workouts for the entire family. It also gave the green light to L.A. Boxing. Earlier in the year came the opening of Athletes Choice with its specialized training for athletes of every age, among other things. Athletes Choice even has former professional athletes helping with the training.

But if you'd rather eat than train, you were in luck. Making a go of it in a location that has been a loser for years, Bruxie took up residence at the corner of El Paseo and El Portal. For weeks, there was always a line as the newly redesigned restaurant—which replaced O.C. Burger—quickly found an audience with its gourmet waffle sandwiches. Bruxie opened its third county location in RSM on May 22.

For good measure and additional good eats, Mi Casa Mexican Restaurant and Embarcadero California Cuisine also opened in 2012. Mi Casa, located on the opposite end of the Kohl's center from Bruxie, opened two weeks before Bruxie. In that same area, Togo's Great Sandwiches had its grand opening in early January.

For dessert, Menchies Frozen Yogurt opened in September with eyes toward being a part of the community. Last week it was serving up cool treats at the second Run For Ruby presented by Rancho Santa Margarita Honda.

Fantastic Sam's had a grand re-opening in April, but sadly co-owner Nelson Smith died in December.

One business began building in 2012 and its opening is so close residents can taste it. In-N-Out Burger broke ground at its Interchange Plaza location on a corner of Santa Margarita Ford late in the year. It didn't open by the end of the year as it had hoped, but the building is up and the line should be forming at the drive-thru before the end of February.

Like several other businesses, In-N-Out had nothing but praise for the city's role in getting the project done.

But it wasn't all good news. Control Components Inc., which has its world headquarters in RSM, had a number of high-ranking officials convicted of bribery in foreign nations; the charges are from 2009, and the valve company was placed on three years' probation and fined $18.2 million.

Toastmasters, which has had its world HQ in Rancho Santa Margarita since 1990, has had 19 consecutive years of membership growth and celebrated its 88th anniversary in October.

The city's largest employer, Applied Medical, continues to expand and update its campus.

Lotus 7 Yoga & Pilates, which as been in RSM for many years, changed locations and is across the street from Daily's, a storefront away from the Jessie Rees Foundation, which moved into its new location as well. Lotus 7 wasn't alone; Precision Pilates downsized to its new location in the Mercado del Lago.

Maybe the biggest blow to local residents is the loss of a Rancho Santa Margarita institution. Escaping a lease that made it difficult to properly succeed, Ballpark Pizza Team served its last RSM meal in December. An important part of the community for two decades, Ballpark will open later this month at its new location a few minutes away—in Mission Viejo.

It wasn't all good news, but given the state of things elsewhere, it was good enough.

Lawrence (Larry) McCook January 09, 2013 at 10:32 PM
Any and All of the businesses moving to RSM is good news! Hopefully RSM will someday procure another company at least the size of Applied Medical. On the downside, perhaps due to the poor economy, there are still many vacant store fronts and offices in RSM. Unfortunately, employees of Crown books have been put on notice of a possible store closing. Let's hope for an improved economy in 2013!
April Josephson January 09, 2013 at 11:17 PM
Martin, good job. A few thoughts: - Cine´polis tickets are DOWNWARDS from $20. That price was for a 3-D film. My parents paid $13 for a matinee of Les Miz. IMO, to emphasize the top price does a disservice to residents who haven't taken a closer look at the theater and assume it's too expensive. The basic ticket price is only slightly higher than a standard theater. It's well worth it for the additional comfort in your seat and the distance between your seat and others. To those thinking it isn't, please reconsider. I think you'll be pleasantly surprised. - The redesign at Bruxie made a huge difference in their visibility and accessibility. I'm looking forward to seeing them there for a long time. - It's good to see the three new restaurants in the corner of the Kohl's center. It's now a destination again, even when you haven't decided whether to sit down or take out. - I like Lotus 7 Yoga and Pilates' new location much better than their previous locations in retail centers. Being on the edge of nature with the hillside behind them that can be seen from the studio seems fitting, and contributes to the overall health and wellbeing experience. - It's sad to see Ballpark Pizza leave town. The new location looks awesome. Jim has been such a supporter of our community. I wish him much success in MV. - Nelson Smith's sudden passing was very sad. I hope people will continue to support Rosanne and Fantastic Sams. They are an asset to RSM.
LeAna Bui January 09, 2013 at 11:18 PM
It is funny that this story is on the Patch today. I have been online looking for the movie listings for this theater, but cannot find any. I have a phone app, Flixster, that was showing this theater (with no movie showtimes), but that has disappeared now. I went to the Cinepolis site and it locked up on me. I even drove by the theater yesterday lookng for a marquee with the movies listed. No such luck. As new empty nesters, my husband and I were looking forward to a kids-free movie experience, but the continued delays for opening, the closing off of the courtyard (couldn't get to Tutto Fresco) and now this difficulty in finding the show times, I'm starting to lose interest.........
April Josephson January 09, 2013 at 11:28 PM
LeAna, I was able to order tickets on the Cine´polis site with no problem. You may want to go inside the theater lobby to buy the tickets. The lobby is beautiful. You can even go there to eat or have drinks without seeing a film. I understand how frustrating it has been...but after seeing and experiencing it, I gained a new appreciation. I hope you and your husband enjoy it!
Martin Henderson (Editor) January 10, 2013 at 12:48 AM
You should be able to order tickets and check showtimes at www.CinepolisUSA.com. Tickets and showtimes are updated every Wednesday afternoon; click on "film listings" and RSM to find out what's playing. The cost for an adult evening ticket is $19.50 with a 50 cents service charge, which is what I based the price on in the story. Matinees are less expensive (Adult $17.50, Senior $15.50). The very early shows, I think before 2 p.m., are even less expensive (Adult $15.50, Children and Seniors, $13.50). For 3D and Extra Frames Per Second those prices vary upward a bit. My understanding was always that upwards of $20 meant in the (up to) $20 neighborhood; have I been wrong all this time?
Lawrence (Larry) McCook January 10, 2013 at 12:54 AM
Ballpark Pizza left because of the inflexibility of the landlord and property owner on their lease renewal.. This inflexibility has been echoed from shopping center to shopping center forcing businesses out of RSM. Just how much tax write off do these wealthy owners need? Ballpark Pizza was an institution serving both high schools and virtually every youth sport in RSM including my soccer team's season ending party. You bet, Jim and Ballpark Pizza will be missed!
Kyle January 10, 2013 at 04:10 AM
Quiznos next to the Arco gas station closed a month or two ago. I always enjoyed their veggie sandwich.
Martin Henderson (Editor) January 10, 2013 at 05:57 AM
I've always thought Quiznos made a good sandwich. Have you tried Togo's?
Kyle January 10, 2013 at 08:53 AM
Yes I have and that's where I'll be going now. I'm curious what will go in that location now?

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